Good V.S. Bad Round #1
This is the window display of HERMES, and I would say it’s a successful example of the visual merchandising display. The window display of this smart brand is beautiful symmetry with the warm color of lighting, elegant texture, nice proportion of products and decoration, thoughtful direction and sequence, joyful line and shape, a reasonable size of each element in the display, and the brand well balanced the highlights and the adornments in the back. The window display successfully grabs consumers’ attention by creating a relaxing and countryside atmosphere. I personally would enter the store to see if there are something more interesting products and colorful printing garments, and I believe children will love this place too!
Oppositely, I wouldn’t recommend this window display because I personally think it’s failed to highlight the main products to consumers. Even though I got the idea that the brand wanted to create summer style and vocational air, the oversized and none color ice cream corns are the first thing that catches my attention, and I can’t focus on the goods since I will be distracted by the corns. Talk about the other design elements, the colors overall are too plain, the texture is just OK but probably a little bit cheap, the unbalanced proportion between the primary commodities and decoration, fine direction and line, and unsurprising shape of adornments, good sequence. People might be amazed by the massive ice cream popcorns and the brand’s idea of displaying one of the essentials in the summer, but I also think that they will not look at the products carefully. This is not an extremely failed example of visual merchandising but definitely needs some improvement.
Those are my own opinions and observations about window display in each brand, and you might have different perspectives as mine. Please leave a comment below to share your thought with me! See you in the next analysis!
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