Fashion Promotion Choice Presentation

Store-Visiting Experience

A few weeks before, I got a chance to visit Express Factory at Eastland Mall and review all the design elements that the store has used. The bottom line, I think the brand has well achieved a certain level of visual merchandising display. The sections and mannequins were balanced and clean with thoughtfully arranged T-stands and superquads, especially the mannequins were well dressed and styled, which I think is the primary advantage of the store display. The walls were emphasized by appropriate lights and appealing photographs on it. Color, texture, proportion, direction and line, size, and tension these design tools were well presented, and the principles of design rules such as unity, harmony, balance, rhythm, and surprise were also reached. The opportunity not only enhanced my knowledge and understanding I’ve learned from the fashion promotion class but also provided me an actual experience to see the store more professionally!