Author Archives: annlin12

Good VS. Bad Round #9 This is a good example of a window display. The display was joyful with coloring balloons and flags, story-telling mannequins, a good balance between adornments and products, and birthday-atmospheric decorations to gain the design elements including color, proportion, size, and tension. Design principles such as harmony, rhythm, emphasis, and surpriseContinue reading “Visual Merchandising Analysis 9”

Since visual merchandising display might be different from brands, regions, stores, for this analysis, I am going to compare the designs in the same brand to shorten the varieties. Good VS. Bad Round #8 This is a good example of a window display of Zara. The display was simple but classic with a symmetrical background,Continue reading “Visual Merchandising Analysis 8”

Good VS. Bad Round #7 This is a good example of a window display of Louis Vuitton. This mysterious and exotic display created an elaborated scenario by primarily using bright colors and certain textures to highlight the brand image, proper proportion and size, and unexpected tension. For design principles, the harmonized hot air balloons, theContinue reading “Visual Merchandising Analysis 7”

Good VS. Bad Round #6 This is a good example of a window display. Several design elements and principles were achieved by placing a majority of colorful leaves and focus on the same color intensity, the proportion and size between products and adornments were nicely measured to create a symmetrical image, the shape of theContinue reading “Visual Merchandising Analysis 6”

Good VS. Bad Round #5 This is a good example of a window display of Hermes. The idea was simple but impressive by combining colorful scarves and fewer watercolors. For the usage of design elements and principles, the display utilized different color intensity to create a bright and melted -colored image, equal proportion between scarvesContinue reading “Visual Merchandising Analysis 5”

Store-Visiting Experience A few weeks before, I got a chance to visit Express Factory at Eastland Mall and review all the design elements that the store has used. The bottom line, I think the brand has well achieved a certain level of visual merchandising display. The sections and mannequins were balanced and clean with thoughtfullyContinue reading “Fashion Promotion Choice Presentation”

Good VS. Bad Round #4 This is a good example of the in-store visual merchandising display. The principles of design rules including unity, harmony, rhythm, and surprise well represented the store with delightful and exotic colors and styles, the proportion between ornaments and mannequins were nicely arranged, the size of the products was elaborately considered,Continue reading “Visual Merchandising Analysis 4”

Good VS. Bad Round #3 This is a good example of a window display of Anthropologie in the holiday season. The whole display was story-telling and filled with the brand’s design philosophy. By examining the possible factors of making an outstanding visual merchandising, the overall colors in which the display used were in the sameContinue reading “Visual Merchandising Analysis 3”

Good VS. Bad Round #2 This is a beautiful and fancy window display. By looking at all the decorated elements, rose gold-based and the flower looks massive adornments, elegant texture, the unusual shape of the illustrations, and a nice proportion and direction successfully catch consumers’ attention to the center. Also, it sets a good rhythmContinue reading “Visual Merchandising Analysis 2”

Good V.S. Bad Round #1 This is the window display of HERMES, and I would say it’s a successful example of the visual merchandising display. The window display of this smart brand is beautiful symmetry with the warm color of lighting, elegant texture, nice proportion of products and decoration, thoughtful direction and sequence, joyful line andContinue reading “Visual Merchandising Analysis 1”